The Weight Loss Cure: Sued by the FTC

by J. Foster (post originally found on the Diet Blog)

It’s rare to see an author targeted by the Federal Trade Commission. Unless his name happens to be Kevin Trudeau.

Trudeau’s book “The Weight Loss Cure” has been misrepresented in a number of infomercials.

Trudeau claims that the weight loss plan outlined in the book is easy to do, can be done at home, and ultimately allows readers to eat whatever they want.

In reality, the Weight Loss Cure is complex and very difficult to follow.

The weight loss cure (called “the protocol”) requires HGH injections, colon cleansing, a complex dietary regime, and a rigid exercise prescription.

Besides the injections, this phase also requires a 500 calorie/day diet for 21 to 45 days, and the consumer cannot use any medicines, including over-the-counter and prescription drugs, most cosmetics, and no creams, lotions, or moisturizers.

Trudeau’s infomercial claims “And when you’re done with the protocol, eat whatever you want and you don’t gain the weight back.” Trouble is, the protocol is actually lifelong - it never ends.

Trudeau has been a longtime fraud - appearing regularly in FTC news feeds from 1998 onwards. He has been caught fraudulently advertising everything from hair growth products, coral calcium supreme, pain relief products, and weight loss products. Like unwanted body hair, he just keeps on coming back.

The guy knows how to sell. At the time of writing, the Weight Loss Cure had a #21 Amazon sales rank (yes that’s number 21 out of millions of books).

Avoid at all cost.